Market Analysis Synopsis (Chapter 1)
The market analysis serves to understand the existing economic and demographic conditions of the local market in order to identify kep market opportunities for Mount Holly. The market study includes
- A zip code survey to identify Mount Holly's trade areas;
- A demographic study of Mount Holly's trade areas that provides insight into the community's customer base; and
- A retail leakage analysis that shows the amount of retail sailes "leaking" from Mount Holly's retail trade areas and identifies key opportunities for retail.
A synopsis of the market analysis is provided in the full version of the Market Analysis Synopsis:
Further detail can be found in the full market analysis located in the Appendix.